Public and International Relations Executive Office

Message from the Public and International Relations Executive Officer

Welcome to Raya University!

Raya University was established by the Government of the Federal Democratic Republic of Ethiopia (Council of Ministers Decree No. 650/2001 and Rule No. 357/2008) as an Autonomous Higher Education Institution. It is one of the eleven fourth-generation universities established in the country. The cornerstone of the university was laid on February 16, 2016, and it launched its teaching and learning process in 2017. The University aspires to become one of the top three Comprehensive Public Universities in Ethiopia recognized for academic excellences.

The University Public and International Relations Executive Office is carrying out its work as a key task to achieve the university’s vision and mission in teaching and learning, research and technology transfer, and community engagement. In addition, the university is assiduously working in teams to expand and strengthen the university’s image and reputation through social media, public media, the university’s website, and Facebook. In addition, the office strives to create strong relations that enhance the good image of the university by formulating and presenting influential experiences and new ideas that bring business success to the university and giving corrective measures to concerned bodies on news, websites, script writing, advertisements, and magazine works.

Furthermore, the office prepares communications and works in teams to ensure successful work and continuity of the good experiences within the university; coordinate and implement new student welcoming and graduation ceremonies; and other related issues so that the process of a peaceful learning and teaching environment can be carried out in the university. The office serves as a marketing platform and a channel of information on the activities of the university to the external community. This is done through social media and publications.

Regarding networking and internationalization, the office is making every possible effort to accelerate its partnerships and networking with various stakeholders, institutions, and organizations from every corner of the globe. Having realized the paramount importance of partnership and networking, the office is indefatigably working on partnership and networking so as to maintain the university’s image and reputation enhance its visibility and access to its quality services, and escalate the number of local, national, and international stakeholders and partners. This can be achieved by preparing a comprehensive international relations affairs plan with concerned bodies and following up on their implementation or cascades to ensure all public relations activities that are vital to outshine the university’s vision and mission. To sum up, the university’s International Relations Office:

• Facilitates bilateral links with local and foreign institutions.
• Facilitates links between national states through open learning programs and new technologies.
• Seeking and availing academic and other related issues for faculties and students to make best use of national and international opportunities.
• Provides services for the international movement of students, staff, and researchers between universities or countries.
• Strives for internationalization of higher education curricula

I do hope you will join us.

Gessesse Nigusse Abebe (Ph.D)
gessessenigusse@rayu.edu.et
+2519 34 97 9939

Mission

The mission of the University’s Public and International Relations Office is to foster a dynamic and inclusive environment that promotes the university’s core values of education, research, and community engagement. This office is dedicated to enhancing the university’s reputation both locally and globally by effectively communicating its achievements, initiatives, and opportunities. Through strategic partnerships and outreach efforts, the office aims to create meaningful connections with diverse stakeholders, including prospective students, alumni, industry partners, and the broader community.

Vision

The vision of the Office is to be a leading force in establishing the university as a premier institution recognized for its academic excellence and impactful research on an international scale. By leveraging innovative communication strategies and building collaborative relationships, the office envisions a future where the university is synonymous with progressive education and transformative contributions to society. This vision includes promoting cultural exchange and global understanding, positioning the university as a hub for international collaboration and dialogue. 

Goals

The goals also are multi-faceted aiming to enhance visibility, engagement, and collaboration. Firstly, the office seeks to increase awareness of the university’s programs and initiatives through targeted marketing and outreach campaigns. Secondly, it aims to strengthen relationships with alumni and industry partners to foster support for university initiatives. Thirdly, the office is committed to promoting diversity and inclusion within the university community by engaging underrepresented groups and facilitating access to educational opportunities. Lastly, it strives to position the university as a thought leader in key academic disciplines by showcasing research breakthroughs and faculty expertise.

Strategic Outlooks

To implement its activities effectively, the University’s Public and International Relations Office adopts a strategic outlook that emphasizes proactive communication, stakeholder engagement, and continuous improvement. This involves developing comprehensive communication plans that align with the university’s overall strategic objectives, ensuring that messaging is consistent and impactful across various platforms. The office will also invest in digital communication tools and social media strategies to reach a wider audience and engage with younger demographics. Furthermore, fostering collaborations with other institutions, government entities, and non-profit organizations will be critical in expanding the university’s global footprint. Regular assessment of outreach efforts will enable the office to adapt and refine its strategies, ensuring alignment with evolving trends in higher education and public relations. Through these strategic initiatives, the office aims to elevate the university’s profile while contributing to its mission of academic excellence and societal impact.